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Hoodia gordonii - a bitter, spiny botanical plant –
is only found in the arid areas of the North Western parts
of South Africa, Botswana and Namibia. It has been used for
generations by the Kalahari San people to stave off hunger
and thirst on long hunting trips.
Although Western scientists became aware of the plant’s
potential 100 years ago, it was only recently that the major
active ingredient was isolated and identified by the South
African Council for Scientific and Industrial Research (CSIR).
Subsequently, a British biotechnology company, Phytopharm,
and the pharmaceuticals giant Pfizer acquired the rights to
its development and commercialization as an anti-obesity drug
for use in the West. Phytopharm patented Hoodia's major active
ingredient, named "P-57", and granted the pharmaceutical
company Pfizer the rights to study the "P-57" molecule
in order to develop a synthetic extract for use as an anti-obesity
drug in 1998. However, the synthesized molecule showed little
or no effect in comparison to the natural Hoodia gordonii
powder. Pfizer returned the rights in 2003. Subsequently,
in December 2004, Phytopharm granted the exclusive global
rights for its Hoodia gordonii extract to Unilever. The first
hoodia products from Unilever will most likely come under
the SlimFast brand.
Demand for the natural milled powder from this cactus plant
has sky-rocketed in the past two years. Supply of authentic
Hoodia gordonii from South Africa remains limited. It is expected
that this will change in 2006 when larger amounts of commercially
cultivated plant become available.
In 2004, the species was placed on the CITES (Convention
on International Trade in Endangered Species of Wild Fauna
and Flora) and can only be grown, harvested and exported through
permits issued by the South African Government.
CITES is an agreement between governments to ensure that
international trade in specimens of wild animals and plants
does not threaten their survival.
Herbal Teas International is your "direct from source"
supplier of Hoodia Gordonii to the North American market. |